GROUND & POUND

THE ANALYSIS

STRATEGY

Being a rapidly evolving business with publications like the Herald Sun and Concrete Playground driving PR, DUNK set out to push Goldeluck's B2C offering and multiply the opportunity to purchase online with an omni-channel media strategy.

We utilised community interactions campaigns on TikTok to leverage high performing organic videos and drive more users to follow, working to drive consideration for the brand and accordingly inexpensive google sales later. Sampled creative content iterations for segmented audiences to ensure new and returning consumers were privy to all of Goldeluck's USP’s pre & post purchase.