We ensure we're capitalising on all the low hanging fruit, acquiring customers that are in-market looking for your solution.

While omnichannel is all the rage, we want to make every channel as rock solid as possible standing alone before we start to bridge the gap with other channels. That means solidifying the basics with a profitable channel and it typically starts with Google.

Once our Google channel is firing, we start to scale through testing new campaigns, creative angles, and placements. This is profit-first testing. It's not as flashy but our main goal is to maintain net profitability not blow your costs.

By this point Google is generating relatively stable, profitable returns with solid growth infrastructure. Now we bring in additional channels, create intent, and push our advantage.